Immediately, February 24, is the final day of the Myplant & Backyard. Regardless of growers ready to see what is going to occur over the approaching weeks, the vibe on the present ground is constructive, and when speaking with completely different exhibitors, they appear to be very happy with the quantity and sort of holiday makers. FloralDaily was additionally on the present to make a photograph report and study extra concerning the Italian horticultural market.
So, what are we listening to and seeing on the present? From the breeders’ aspect, we see that they’re presenting varieties which can be warmth tolerant and might simply develop in hotter Mediterranean climates. From the growers who’re exhibiting on the present, we hear combined reactions. Some are writing orders instantly, whereas others discover an absence of demand. In fact, it is determined by the product sort, however basically, we see an absence of availability and excessive costs as a result of elevated manufacturing prices. In flip, the costs of the vegetation and flowers for the retailers enhance as effectively. The preferred plant continues to be the phalaenopsis, however as there’s a lack of availability, demand for different merchandise is anticipated to extend as effectively.
The season for the spring crops is about to take off, however will the buyer be keen to pay greater costs for the vegetation? It isn’t anticipated to be as booming because it was within the pandemic years. And let’s not neglect the flowers, that are extremely in style for weddings. On the present, the curiosity from florists was excessive, not just for the varieties but additionally for the displays that have been held. These are the tendencies and highlights in a nutshell. On February 27, we are going to publish the photograph report and provides a broader overview.
For now, we have already got some photos to share:
Davide Magatti Daniele Amadio and Amos Citterio of Como Lighting. They provide LED programs for greenhouses worldwide.
Monica Scaparro and Deborah Ghione of Nirp Worldwide selling their Profumatissime Della Riviera dei Fiori that they develop in Italy. Presently they provide retailers in Italy, however more and more extra curiosity for this product is coming from different international locations in Europe.
The staff of Flora Toscana, a cooperative of 230 growers based in Pescia, in Pistoia’s province. The corporate has been current within the floriculture marketplace for 50 years.
Jaap Moerman van Moerman Lilies and Warja Abrosimova of Dekker Chrysanten and Joan Petermeijer of Decorum. On the present, they’re displaying the Italian florist their assortment of flowers. The model Decorum can be turning into more and more identified for flowers in Italy.
The staff of Eurosa. This Italian grower exports the vast majority of its merchandise, and this yr, they’re exhibiting at a number of gala’s. The subsequent one would be the FloraHolland present in Rijswijk, adopted by the one in Aalsmeer.