“Flower Valentine’ is changing into a tradition in Japan as nicely”

Valentine’s Day in Japan was once celebrated with chocolate, however these days, because of the efforts of the Flowering Japan Council, it is usually a flower vacation. Nobu Kaishita of Chrysal Japan Restricted explains the way it modified over time, and the way ‘Flowers Valentine’ is now changing into a tradition in Japan as nicely.

Valentine’s Day was launched in Japan within the Nineteen Sixties via chocolate firms. On this present day of the 12 months, girls current sweets to males and confess their love! That is distinctive to the Japanese Valentine’s Day, and it’s stated that the financial impact is over JPY100 billion.

Nevertheless, since 2010, the overall integrated affiliation, Flowering Japan Council, has been taking part in a central position in creating the ‘Flower Valentine’ motion, through which males current flowers to girls. These days, there isn’t any distinction between women and men, and ‘Flower Valentine’ has expanded as a day to provide flowers to buddies and even to your self.

In January 2023, a flower retailer consumer survey was performed amongst customers of main flower store chains (Hibiya Kadan, Aoyama Flower Market, Uniqlo Flower) and mass retailers like AEON. The folks surveyed lived within the Kanto space and have been of their 20s to 50s. Ms. Kyoko Aoki of Gerda Analysis analyzed the outcomes of 2023. The share of consumers buying flowers on Valentine’s Day ranged from 13% at Aoyama, UNIQLO, to 25% at Hibiya, and 5% at Aeon.  She remarked that; “On this means, ‘Flower Valentine’ is changing into a tradition in Japan as nicely.”