Shoppers are anticipated to spend $25.9 billion on Valentine’s Day this yr, up from $23.9 billion in 2022 and one of many highest spending years on document, in accordance with the annual survey launched by the Nationwide Retail Federation and Prosper Insights & Analytics. When speaking about flowers, they’re ranked third on the record of high items, with 37% of the respondents planning to provide flowers. Absolutely the high items embrace sweet (57%) and greeting playing cards (40%), adopted by flowers (37%), after which a night out (32%), jewellery (21%), reward playing cards (20%), and clothes (19%).
Because the main authority and voice for the retail trade, NRF surveyed 7,616 U.S. grownup shoppers from January 3 by means of January 11. The survey has a margin of error of plus or minus 1.1 share factors.
Learn all findings of NFR’s survey on nrf.com