FPC Tulp, along with Product Supervisor Coen Verspeek, visited Budapest, Bratislava, and Vienna final week. The purpose was to get an thought of the market on this area round Worldwide Girls’s Day. Over three days, the FPC visited florists, supermarkets, wholesalers, and a nursery.
What stood out was that the tulip is eagerly wanted by shoppers. “At some supermarkets, we had been disenchanted that there have been no tulips. Upon inquiry it turned out that the tulips had already been offered,” says FPC Tulip chairman Arjan Smit. “At one other location, three pallets had been delivered within the morning, and by now, they had been pretty much as good as gone. As we stood watching, the tulips had been purchased by a number of folks.”
Costs diversified significantly from round €2.50 per bunch in a grocery store in Budapest to €2.00 per flower in a flower kiosk in central Vienna.
Arjan Smit
Florists are searching for assortment and high quality. So particular varieties and heavy tulips give them an opportunity to face out from the grocery store assortment. In any case, they can not compete with the ‘commonplace’ bunch of tulips within the grocery store.
On common, gross sales round Worldwide Girls’s Day appear to have been good. Truly, that was true for all flowers and positively for tulips. “We additionally see that within the present pricing,” provides Coen Verspeek Product supervisor Tulip and Lily. “Gross sales have been good, and we see that demand for tulips, due to this fact, stays at a very good degree.”
“The market go to gave us a whole image of the alternatives within the international locations talked about. Beforehand, we obtained a rustic report from Royal FloraHolland with info on demographics, financial growth, and chain info. This made us effectively ready for this journey,” says Arjan Smit. “The icing on the cake was, after all, assembly King Willem-Alexander and Queen Máxima!”
Royal Floraholland’s market go to was a collaboration with the Dutch Embassy in Budapest. “They thought together with this system and confirmed us the way in which on location. That is actually a high cooperation that we’ll additionally proceed in our different market visits.” Coen Verspeek is a good supporter of market visits and can be part of us in Poland once more in September. “A market go to provides you lots of info, but in addition lots of inspiration. I discover that growers return stuffed with power and see many alternatives to get began with their product.”
Would you additionally like to hitch us on a market go to?
If you happen to be part of one among our market visits, you’ll be able to be sure you get a whole image of your chosen nation. As well as, it presents a novel alternative to view and evaluate your product in your chosen nation and to community informally with different trade professionals. This manner, you’ll go house with a wealth of knowledge, and it is possible for you to to (even) higher adapt your product(s) to the shoppers’ wants!
By means of this hyperlink you’ll find the details about this 12 months’s 4 market visits for flower growers and right here for the 4 market visits for plant growers. A restricted variety of locations can be found, and registration is on a first-come-first-served foundation.
Supply: Royal FloraHolland
