Give attention to progress and novelties

Initiated by Celosia breeder Evanthia and RoyalFloraHolland, numerous hyperlinks from the Celosia chain met final Tuesday, 31 January, at RFH in Naaldwijk throughout their Meet & Greet Celosia 2023.

Fiona Koning, Marion Poot and Louis Kester

Give attention to progress and novelties
The present Celosia market is led by the main sequence Act and Reprise, and numerous specialties. The basic cock’s comb is maybe the best-known Celosia sort, however there are additionally globular Celosias with a brain-like construction, fluffy plumes and very massive fan flowers. The energetic breeding programme brings novelties with distinctive colors and appearances, and now even prospects for year-round manufacturing. Celosia is a product group on the transfer and filled with progress potential. Time to convey provide and demand collectively for an replace and to discover new alternatives collectively.

The Meet & Greet Celosia was kicked off by Manon Poot (Product Supervisor Lower Flowers, Royal FloraHolland), who gave an perception into the world of Celosia with a complete product market overview. Then Louis Kester (Industrial Director, Evanthia) spoke about assortment growth and advertising and marketing. Since 2022, Evanthia solely handles international distribution for breeding firm Stadsland, identified for distinctive specialties and sequence similar to Turbo and Limitless. Stadsland’s Fiona Koning (Breeder, Stadsland) talked concerning the cooperation with Evanthia and highlighted 6 notable newcomers. The formal a part of the morning was concluded by Roy van der Voort (Store Supervisor, OZ Hami) with a presentation of factors of curiosity from the commerce.

Loopy about Celosia
A putting new growth offered by Louis Kester was Loopy about Celosia. This new cheerful promotional marketing campaign, developed in collaboration with StudioBlauw, presents Celosia as retro-trendy, outspoken, eye-catching, and a bit loopy. The goal is to indicate the extraordinary, big selection of Celosia, to introduce the commerce to the growers who passionately domesticate the varieties, and to offer inspiration and additional details about this particular product group. The promotional marketing campaign already had a smooth launch final season, with the primary cask collars being put into use by a number of growers. This spring, the Loopy about Celosia web site will go dwell and the marketing campaign will kick off the brand new season. Growers wishing to affix Loopy about Celosia, or buying and selling events wishing to collaborate, can contact Evanthia.

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