IFPA names Deborah Zoellick new Director of Floral Applications

The Worldwide Recent Produce Affiliation (IFPA)  is happy to announce Deborah Zoellick as its new Director of Floral Applications. Zoellick, who beforehand served as a sourcing supervisor for Walmart, will carry nearly 20 years of floral experience to the group. She succeeds long-time IFPA staffer Becky Roberts, who retires in March 2023.

“I’m past excited that IFPA’s floral group could have a brand new workers chief who matches Becky’s enthusiasm for, and understanding of, the nuances and intricacies of the minimize flower and plant provide chain,” stated IFPA CEO Cathy Burns. “Deb will present worthwhile line-of-sight to the problems going through floral right now and leverage a longtime worldwide community of connections to carry extra worth to our floral membership.”

To serve its floral members, IFPA has ready a number of upcoming applications over the following few months to present its floral members assets to develop their companies. These embody the Floral Convention in Anaheim, a floral Digital City Corridor that includes the specialists from Pantone on March 22, and the Floral Convention in Miami arising on Could 23.

“It’s all the time been stated that, when you’re within the produce and floral group, it’s laborious to actually say goodbye. Whereas I’ve loved the final six months of retirement, I felt floral calling my identify and wished to search out a chance to present again,” Zoellick stated. “I’ve identified Becky for years and respect and respect the dedication IFPA (and legacy PMA) made to floral. Now I’ve a platform to additional improve that dedication and assist develop alternatives and connections for the worldwide floral trade.”

Zoellick will probably be in attendance on the upcoming Floral Convention in Anaheim, which is able to happen on March 7, 2023.  The subject of this yr’s occasion is client traits analysis, the place Chris Carbone of Kantar analysis will current six areas of alternative for the floral trade.

“The floral trade is a key element of the contemporary provide chain and the group, and our members are an integral a part of the IFPA,” stated Chief Membership Officer Miriam Wolk.  “We’re enthusiastic about Deb’s expertise and fervour for the floral sector and look ahead to working along with her to construct worth for the group. We’re additionally grateful to Becky for her a few years of service and management.”

For extra information:
Siobhan Could
Worldwide Recent Produce Affiliation
Tel.: +1 (302) 781-5855

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