Myplant & Backyard has as soon as once more confirmed to be the present for the Italian horticulture, backyard, and panorama business. This 12 months with the very best variety of guests within the present’s historical past. So to enter the business in Italy, it’s the good gateway.
On February 24, the Fiera Milano in Milan, Italy, closed its doorways to the seventh version of this three-day commerce present. FloralDaily was current to study extra in regards to the Italian market and make a photograph report.
Click on right here for the photograph report.
How was the seventh version of the Myplant & Backyard?
As stated, the variety of guests has been the very best within the present’s historical past. In complete, 23,000 guests got here to the Myplant & Backyard, which hosted 654 exhibitors, 21% of which have been from overseas. The vast majority of the businesses exhibiting got here from the Italian areas of Lombardy, Veneto, and Tuscany.
100 eighty delegations of patrons have been on the honest from 5 continents and 40 international locations and 300 journalists, of which our FloralDaily reporter was one. When speaking to the exhibitors, they have been happy with the standard and amount of the guests, and a few discovered the extent of worldwide guests greater than in earlier years.
Subsequent 12 months, 2024, the present will happen from February 21-23.
However how is the Italian market doing? Click on right here to study extra.
